Leading online sports platform, Fanatics Betting and Gaming, has made its official debut in New York’s mobile sports betting market. On February 29, 2024, the company’s Fanatics Sportsbook went online in the Empire State taking its first bets from local players. The app is now available on both iOS and Android devices and now it is the 15th state to go online in.
New York has operated an online sports betting market since January 2022, allowing nine private sportsbooks to offer and accept legal wagers on numerous sports. In no time, the Empire State’s sector turned into one of the leading ones in the U.S., generating nearly US$700 million in tax revenue in its first year, followed by US$862 million in its second.
Up and Running in the Empire State
But to gain access to the New York market, in August 2023, Fanatics acquired PointsBet’s U.S. division in a US$150 million deal. The latter was licensed to operate in the Empire State and started migration to the new platform. Now, PointsBet customers in the state had their usernames, passwords, balances, and reward points automatically migrated to the Fanatics Sportsbook.
Fanatics’ app impresses with its fast signup process, easy-to-navigate betting menu, transparent withdrawals and taking the industry by storm with its cutting-edge features. The app was built natively on iOS and Android and its design, speed, and quality of the navigation experience can compete with the best sports betting apps in the industry today that were not built specifically for both systems.
In addition to that, the app also touts FanCash, which a feature providing users with the opportunity to gain up to 5% of the total of their wager in FanCash. But that is not all as its Discover feature, includes everything that a bettor could care about. This contains marquee games, key statistics, most popular bets all in one location – the Discover tab.
The company’s sports betting app also offers some industry-leading search functionality. It boasts a search bar, recent searches, autocomplete, synonym/alias and deep linking functionalities. This way, its customers can easily look up the bet they wish to place. In addition to that, they are also able to place the desired bet right from the search results.
Last but not least, the gambling operator also believes responsible gaming is a key philosophy and part of the company’s DNA. That is why users of the app have access to Responsible Gaming tools to manage their time and money, as well as a market-leading Help Center, chat experience, and professionally trained agents who provide 24/7 support.
New York is the Sports Betting Capital
A recent report by the American Gaming Association confirmed that the Empire State is the clear leader when it comes to regulated sports betting. The state generated approximately US$1.7 billion in sports betting revenue in 2023. Followed by New Jersey with US$1 billion. Still, NY is set to expand as three more commercial gaming licenses will be issued by the state in 2024.
Source: “Fanatics Sportsbook Launches Today in New York” Fanatics, February 29, 2024=